2 d)
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The
emergence of new media in our generation is growing rapidly that makes changes
to the communication world. For instance, we are surrounded with the convenience
of communicating through social media such as YouTube, Facebook, Twitter, BlogSpot
and more. These are all the tools to communicate easily with various people as
compared to the old media which could only communicate with one-to-one communication.
Both of the
picture illustrated is an example of ‘old’ and ‘new’ media:
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| Source: http://www.cba.org/cba/practicelink/solosmall_clients/old_new.aspx |
'NewMedia'  |
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As we know, the social networking today is well-known
as the main communication function. The society relies on all the social media
to get interacted with others either in short or long distances. It is also one
of the advantages which we could easily get connected with each other within a
short period of time like few minutes while ‘old’ media need a longer time like
days to reach.
Personally, I would choose Facebook as the
communication tool to replace the old media world. It is a social media tool
where people get connected daily. As Naughton (n.d.) claims that ‘ownership of
the means of cultural production has passed from those who could afford their
high capital cost in the old ecosystem to just about anyone who has a computer,
some appropriate software and an internet connection’. This has examines that
‘new’ media ‘Facebook’ evolves in the tradition media where it could be modify
as an advertising, journalism or marketing tools to reach their audience.
In conclusion, the evolution of ‘new’ media era has
overcome the sequence of ‘old’ media. It replaces all the ‘old’ media
techniques by improving the usage with more convenient ways. It also helps the
society to have an easier life and gets updated easily to the world.
(275 words)
References:
Naughton, J (n.d.), ‘Blogging and the
Emerging Ecosystem,’ viewed 5 April 2012, < http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf>.
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'Old' Media
~tradition social media
~such as Newspaper, Radio, Television...
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