Alteration of Screen vs. Print Design

Reading through screen is disturbing as there are many interruptions from other sites. However, readers tend to read faster in print text, there are no direct distractions since wordings occurred only. According to Mucciolo (2009) indicated that, ‘electronic documents are subject to a person’s technology and readers with different computers will be looking at the same content differently...However, print recipients will see things exactly in the same way...,’.

The pictures below are the examples of magazines page and website images:

            Website content page

Source: http://www.connexx.nl/logo-huisstijl-website/522/websitedesign.asp

                      Magazine content page

Source: http://bestdesignoptions.com/?p=4076, 2009

As we could see above, the screen documents have quick links accessed to related topics. Walsh (2006) mentions that ‘internet sites vary in the modes they use, but they have the potential to combine words and images in complex structures with logos, menu bars, hyperlinks, etc’. It is designate to assist the readers learning, to attract and to maintain interest with the layout decorations (Walsh, 2006).

These are the differences between print vs. screen documents through Nielson’s theory of Print Design vs. Web Design (1999):

      1)      Dimensionality

Print design:-

*2-dimensional, with much attention paid to layout.

Screen Design:-

*1-Dimensional and N-Dimensional

*a scrolling experience

      2)      Navigation

Print Design:-

*mainly consists of page-turning which is limited

Screen Design:-

*users able to ‘look and feel’ in the website

*guide users to learn and search for extra resources through links

                                                                                                                                                         

This was supported by Nielson’s theory of Writing Style for Print vs. Web (2008):

Narrative vs. Actionable Content

Print Design:-

*spice up linear narrative with anecdotes and individual examples

*narrative exposition calls for well-crafted

Screen Design:-

*users need actionable content, to view other resources

*information carrying key-words

In conclusion, both readings design are still practising today. However, screen design is assumed to be a better choice as it fits to the technology world today and it is more convenient to the readers with the provision of extra information or knowledge.

                                                                                                                        (295 words)

References:

Mucciolo, T 2009, ‘Print vs. Screen,’ MediaNet, viewed 6 April 2012, < http://medianet-ny.com/wordpress/print-vs-screen/>.

Nielson, J 1999, ‘Differences between Print Design and Web Design,’ Alertbox, viewed 6 April 2012, < http://www.useit.com/alertbox/990124.html>.

Nielson, J 2008, ‘Writing Style for Print vs. Web,’ Alertbox, viewed 6 April 2012, < http://www.useit.com/alertbox/print-vs-online-content.html>.

Walsh, M 2006, ‘The Textual Shift: Examining the reading process with print, visual and multimodal texts,’ Australian Journal of Language and Literacy, vol.29, no.1, pp. 24-37.

The Emergence of 'New' Media.

2 d)

Source: thedailyslice.com, 2009

The emergence of new media in our generation is growing rapidly that makes changes to the communication world. For instance, we are surrounded with the convenience of communicating through social media such as YouTube, Facebook, Twitter, BlogSpot and more. These are all the tools to communicate easily with various people as compared to the old media which could only communicate with one-to-one communication. 

Both of the picture illustrated is an example of ‘old’ and ‘new’ media:

Source: http://www.cba.org/cba/practicelink/solosmall_clients/old_new.aspx

'NewMedia'   
                                                       

   Source: http://samaritanhouseblog.wordpress.com/2011/08/18/samaritan-house-new-social-media-profiles-and-how-you-can-connect/

As we know, the social networking today is well-known as the main communication function. The society relies on all the social media to get interacted with others either in short or long distances. It is also one of the advantages which we could easily get connected with each other within a short period of time like few minutes while ‘old’ media need a longer time like days to reach.

Personally, I would choose Facebook as the communication tool to replace the old media world. It is a social media tool where people get connected daily. As Naughton (n.d.) claims that ‘ownership of the means of cultural production has passed from those who could afford their high capital cost in the old ecosystem to just about anyone who has a computer, some appropriate software and an internet connection’. This has examines that ‘new’ media ‘Facebook’ evolves in the tradition media where it could be modify as an advertising, journalism or marketing tools to reach their audience.

In conclusion, the evolution of ‘new’ media era has overcome the sequence of ‘old’ media. It replaces all the ‘old’ media techniques by improving the usage with more convenient ways. It also helps the society to have an easier life and gets updated easily to the world.

                                                                                                            (275 words)

 References:

Naughton, J (n.d.), ‘Blogging and the Emerging Ecosystem,’ viewed 5 April 2012, < http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf>.

   'Old' Media

~tradition social media

~such as Newspaper, Radio, Television...