Sunday 8 April 2012

Alteration of Screen vs. Print Design




Reading through screen is disturbing as there are many interruptions from other sites. However, readers tend to read faster in print text, there are no direct distractions since wordings occurred only. According to Mucciolo (2009) indicated that, ‘electronic documents are subject to a person’s technology and readers with different computers will be looking at the same content differently...However, print recipients will see things exactly in the same way...,’.

The pictures below are the examples of magazines page and website images:

            Website content page


                      Magazine content page


As we could see above, the screen documents have quick links accessed to related topics. Walsh (2006) mentions that ‘internet sites vary in the modes they use, but they have the potential to combine words and images in complex structures with logos, menu bars, hyperlinks, etc’. It is designate to assist the readers learning, to attract and to maintain interest with the layout decorations (Walsh, 2006).

These are the differences between print vs. screen documents through Nielson’s theory of Print Design vs. Web Design (1999):

      1)      Dimensionality
Print design:-
*2-dimensional, with much attention paid to layout.

Screen Design:-
*1-Dimensional and N-Dimensional
*a scrolling experience

      2)      Navigation
Print Design:-
*mainly consists of page-turning which is limited

Screen Design:-
*users able to ‘look and feel’ in the website
*guide users to learn and search for extra resources through links
                                                                                                                                                         
This was supported by Nielson’s theory of Writing Style for Print vs. Web (2008):

Narrative vs. Actionable Content
Print Design:-
*spice up linear narrative with anecdotes and individual examples
*narrative exposition calls for well-crafted

Screen Design:-
*users need actionable content, to view other resources
*information carrying key-words

In conclusion, both readings design are still practising today. However, screen design is assumed to be a better choice as it fits to the technology world today and it is more convenient to the readers with the provision of extra information or knowledge.

                                                                                                                        (295 words)




References:
Mucciolo, T 2009, ‘Print vs. Screen,’ MediaNet, viewed 6 April 2012, < http://medianet-ny.com/wordpress/print-vs-screen/>.

Nielson, J 1999, ‘Differences between Print Design and Web Design,’ Alertbox, viewed 6 April 2012, < http://www.useit.com/alertbox/990124.html>.

Nielson, J 2008, ‘Writing Style for Print vs. Web,’ Alertbox, viewed 6 April 2012, < http://www.useit.com/alertbox/print-vs-online-content.html>.

Walsh, M 2006, ‘The Textual Shift: Examining the reading process with print, visual and multimodal texts,’ Australian Journal of Language and Literacy, vol.29, no.1, pp. 24-37.


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